YYY
As a co-founder of YYY, I've been instrumental in shaping its evolution from a humble zine into a vibrant cultural platform. We started by curating insightful content about Tel Aviv's vibrant lifestyle, from the best eateries to the hottest parties. The success of our launch parties for each issue inspired us to take our unique brand of events to London. There, we've hosted several sold-out events featuring renowned DJs like DJ Kobayashi and Kidnappa Koko, and showcased live performances in iconic venues like Spiritland.
Co-founder
2022 - Present
Tel Aviv - London
Joulvert
As the Lead Creative at Joulvert, I work within a dynamic team shaping the future of e-mobility in the streets of New York and beyond. With a focus on both city commuters and off-road adventurers, our electric bike brand is driving a revolution in sustainable transportation. My role is multifaceted, spanning from directing captivating 3D visualisations and photography to orchestrating online campaigns that resonate with our audience. I take pride in refining and upholding our brand identity across all channels, from digital platforms to physical packaging. Collaborating with talented creatives, we're pushing boundaries and redefining the urban landscape.
Creative Lead
August 2022 - October 2024
New York
BONC
Creative Lead
August 2020 - August 2022
London
Bonc is an e-bike startup that launched in 2021. Initially, I was approached to establish a visual identity and branding strategy for the company. Following this initial freelance project, I was invited to join the Bonc team as the creative lead, overseeing all creative ventures and ensuring the Bonc brand identity is maintained across all outputs. I worked across all creative/visual output such as 3D, graphic, packaging and retail design, as well as art direction of photoshoots and 3D visualisations. Additionally, my focus was on leading the production of all creative assets and marketing campaigns and including our crowdfunding campaign which raised over £650,000 of investment.
Studio Nicholson
Product Development Assistant
September 2021 - February 2022
London
Renowned for its playful exploration of forms and volume, as well as its androgynous approach, I had the opportunity to be a part of a team that is pioneering a movement where womenswear enjoys the comfort and effortlessly cool elegance of men’s tailoring. My role involved working closely with the development and production teams to sample new garments and assist with fittings and production. My time at Studio Nicholson highlighted the importance of building strong brand values that carry your work with intention and differentiate your product from the competition. Additionally, I learned the importance of building relationships with suppliers and expanded my knowledge of materials, finish and garment construction. Working at Studio Nicholson was a unique and valuable opportunity to gain hands-on experience in the fashion industry and contribute to the growth of a market disrupting brand.
Toogood
Junior Fashion Production Assistant
April 2021 - September 2021
London
I assisted the fashion production team in the preparation for the release of garments to retailers globally. This includes quality control of garments, ensuring the quality and finish are consistent with what has been asked of manufacturers, cross-referencing inventory and preparing garments for distribution. This role has served as an entry point into the fashion industry, helping me to understand more about garment construction, fabrication, materials and logistics.
C's
Through this role, I gained exposure to the realities of managing an independent design brand. The job presented many varied tasks including managing social media content, image post-production, e-commerce and in-house batch production.
Design and Marketing Assistant
July 2019 - February 2020
Tel Aviv
Blond
Design Intern
July 2018 - July 2019
London
During my time at Blond, an award-winning multidisciplinary design studio, I learned to produce work to a professional standard and refine my capabilities through technical fluency, advanced CAD skills and manufacturing knowledge. I was exposed to manufacturing processes first hand during a trip to Portugal, which provided invaluable insight into the profession. The culture at the studio introduced me to a plethora of contextual influences, widening my scope of knowledge in design; both contemporary and historic. Through this experience I learned to be a more well-rounded designer, gaining the knowledge to produce a rational and highly sophisticated outcome without compromising on the aesthetics or functionality of the product. And yes, I texture mapped every one of those paper shreds.
Jin G
Working within the leading distributor of contemporary streetwear in Israel’s growing cultural epicentre, Tel Aviv, I was exposed to the final stage of design, the point of sale. Understanding how a final product is distributed and communicated to the end user helped inform my process moving forward. This role also taught me about visual merchandising techniques and marketing, as well as curating an enticing shopping experience.
Sales Assistant
May 2019 - September 2019
Tel Aviv
